Philosophy on Communication

I have recently become interested in the philosophy behind marketing and communications in general.   After reading Walter Isaacson’s biography on Steve Jobs, I have changed my views on design, marketing, and communication.  Steve Jobs stressed simplicity in his design and marketing strategy with Apple.  This has been an eye-opening aspect of quality communication.  People … Continue reading →

Memorable advertising campaigns

I’m sure everyone reading this post automatically can think of a personal favorite or most memorable ad from their lifetime. id like to share some of my favorite ads. Im sure my peers would remember the old Kool-aid commercials from the 90’s. It basically involved a giant pitcher of Kool-aid smashing through walls and screaming … Continue reading →

PRSSA tweetchat

The PRSSA meeting discussing interviewing was very relevant to seniors like myself.  Mindi Wells joined the meeting as a guest speaker to lecture on different components of interviewing for jobs.  She discussed what questions are legal and which are illegal to ask in an interview.  Some were very surprising to hear.  An employer can not ask your … Continue reading →

Psychology of Marketing

Marketing and PR directly relate to pschology and the use of the mind.  So many intricate thoughts go into every marketing campaign and the design of individual ads.  I can always tell when a commercial is made by someone who has no experience in creating ads. Many local commercials are made by small time managers who think that as long … Continue reading →